The protocol
The Capacity Building for Strategic Sustainable Development (CB4SSD) Protocol
A repeatable sequence for designing capacity-building support that actually gets applied. Work the stages in order; stage one is not optional.

Capacity Building for Strategic Sustainable Development (CB4SSD) is continuous, context-specific work that builds what people and organizations need in order to plan and act strategically towards sustainability. It spans three areas: collaborative and participatory leadership, Strategic Sustainable Development knowledge, and inner capacity.
As written in the thesis
The design and implementation of continuous, context-specific interventions that strengthen the knowledge, skills, competencies and culture that individuals, organizations and networks need in order to plan and implement strategically towards sustainability — spanning Collaborative and Participatory Leadership, Strategic Sustainable Development knowledge, and Inner Capacity Development.
Ground the culture
Build the conditions that let learning be used. Culture comes before content.
Read the context
Learn who you are building capacity with, and what they actually need.
Design across the seven perspectives
Design against all seven perspectives, not content and delivery alone.
Sequence for transformation
Stage the change: first people, then the organization, then the wider system.
- 01
Ground the culture
Build the conditions that let learning be used. Culture comes before content.
Findings indicate that a lack of enabling culture hinders the integration and application of new knowledge, regardless of content quality. This stage establishes the pre-requisite capacity-building culture.
- Establish a common, contextually relevant language for sustainability work.
- Secure visible leadership support for long-term, not one-off, capacity building.
- Align individual development paths with organizational development goals.
- Create protected time and permission to learn during working hours.
- Name and address the value–action gap openly.
- 02
Read the context
Learn who you are building capacity with, and what they actually need.
Engagement styles and priority competence areas vary by person and by organization. The research found no reliable pattern by sector or role, so the cohort must be read directly.
- Profile the cohort against the six learner archetypes.
- Rank the three competence areas: Collaborative and Participatory Leadership, Strategic Sustainable Development knowledge, Inner Capacity Development.
- Collect the real challenges people face in their sustainability roles.
- Record time commitments people can genuinely offer.
- 03
Design across the seven perspectives
Design against all seven perspectives, not content and delivery alone.
The seven perspectives of sustainable strategy implementation give a complete design surface: values, stakeholders, leadership, strategy and goals, process, resources and tools.
- Set an objective for each of the seven perspectives.
- Choose a combination of methods rather than a single format.
- Favour in-person, dialogue-based, learning-by-doing and collaborative approaches.
- Match delivery to the cohort's archetype mix and time reality.
- Prepare reusable tools, templates and shared language.
- 04
Sequence for transformation
Stage the change: first people, then the organization, then the wider system.
Plan deliberately for first-order (developmental), second-order (transitional) and third-order (transformational) change across individual, organizational, interorganizational and societal levels.
- Run a Transformation Zone pilot before system-wide rollout.
- Define indicators of success for each order of change.
- Plan knowledge transfer, then diffusion and embedding, then cross-sector exchange.
- Balance short-term wins against long-horizon transformation.
- Schedule continuity: refined skills applied consistently over years.
The
Select a segment to read its definition.
Values
Closing the gap between what people say they value and what they actually do.
Design prompt: Surface stated values, name where action diverges from them, and build shared meaning before building skills.
In full
- Values
- Closing the gap between what people say they value and what they actually do.
- Design prompt — Surface stated values, name where action diverges from them, and build shared meaning before building skills.
- Stakeholders
- The skill to collaborate, coordinate and communicate across boundaries.
- Design prompt — Map who must move together, then design for dialogue and joint work rather than broadcast.
- Leadership
- The five personal competences that let someone drive change (the 5I model).
- Design prompt — Grow inner grounding, insight, influence, initiative and impact alongside technical content.
- Strategy and Goals
- A roadmap with measurable objectives, so progress can be judged.
- Design prompt — Define what improved competence looks like, and how the organization will know it happened.
- Process
- Learning as a continuous sequence of steps, not isolated events.
- Design prompt — Sequence learning as a journey with rhythm and follow-through, not a calendar of isolated events.
- Resources
- The money, people, time and expertise that make learning possible.
- Design prompt — Secure protected time first; it is the resource participants most consistently lack.
- Tools
- Templates, guides and shared language people can reuse in their own work.
- Design prompt — Give people templates and shared language they can reuse in their own work the next day.
Fuller wording
Developing competencies and understanding at individual, organizational and network levels to bridge the value–action gap: the distance between stated values and actual behaviour.
Fuller wording
Enhancing collaboration capability, practices and stakeholder management skills — including coordination and communication — to carry transformational change processes.
Fuller wording
Building capacity across the five core competence areas that individual actors need to drive transformative change — inner grounding, insight, influence, initiative and impact.
Fuller wording
A roadmap for enhancing effectiveness and capability, with specific measurable objectives that guide capacity-building efforts and let success be assessed against mission and vision.
Fuller wording
The systematic and continuous series of actions, steps and activities undertaken to strengthen skills, knowledge, resources and capabilities over time.
Fuller wording
The assets and support systems used to enhance skills, knowledge and capabilities — financial, intellectual, human and technical.
Fuller wording
Informational resources designed to organize, summarize and communicate knowledge — any electronic or print resource used to plan, implement or evaluate an intervention.
Three
Collaborative and Participatory Leadership
Working across boundaries: facilitating, negotiating, holding group processes.
Strategic Sustainable Development Knowledge
Defining sustainability by principle, and backcasting a route to it.
Inner Capacity Development
Self-awareness, resilience and the relational side of change.
Four
Individual
First order — developmental
People gain knowledge and can hold more complexity.
Organizational
Second order — transitional
Knowledge spreads and becomes how the organization works.
Interorganizational
Second to third order
Institutions exchange knowledge and act together.
Societal
Third order — transformational
The wider community changes; the place becomes a reference point.
Five leadership competences ()
- Inner grounding
- Self-awareness, clear values, resilience.
- Insight
- Reading complex systems and making sense of them.
- Influence
- Communicating, framing and building coalitions.
- Initiative
- Starting and sustaining change without waiting for permission.
- Impact
- Turning effort into measurable, lasting results.
Cautions
- Do not lead with method. Culture determines whether any method lands.
- Avoid single-format programmes; combinations tailored to context outperform them.
- Do not assume sector or role predicts need — the research found no significant discrepancy.
- Balance theory with practical leadership skill; the widest gaps were in collaboration and strategic sustainability management.
- Treat capacity building as a journey with a continuity stage, not an intervention with an end date.